Understanding CRM Basics What is a CRM? When I first encountered the term CRM, I was unsure what it really meant. A Customer Relationship Management system, or CRM, is essentially a tool to help businesses manage their interactions with current and potential customers. It’s all about improving business relationships and increasing customer retention and satisfaction, […]
Define Your Objectives Understanding Your Needs When I first thought about creating a CRM in Excel, I realized how crucial it was to define what I needed from this tool. What do you want to track? Is it contacts, leads, or maybe sales? Getting crystal clear on your objectives will save you a ton of
Understanding Your Goals Identifying Objectives Before diving into the nuts and bolts of setting up a CRM with Facebook Ads, it’s essential to pinpoint what you want to achieve. Are you looking to boost sales, improve customer retention, or perhaps generate more leads? Personally, I found that defining clear objectives early on made my marketing