Understanding the Scale of Operations Large Corporations: Complexity and Scale When I think of a corporation like IBM, the word “scale” immediately comes to mind. Large companies operate on a completely different level, managing thousands of customers, partners, and complex business transactions. The CRM systems they implement need to handle enormous volumes of data seamlessly. […]
Understanding Customer Needs Identifying Key Customer Segments In my experience, one of the foundational aspects of any successful Customer Relationship Management (CRM) system is the ability to understand customer needs. McKesson Corporation, a leader in healthcare supply chain management, has mastered the art of identifying key customer segments. This involves digging deep into customer data
Streamlined Processes and Workflows Identifying Bottlenecks When I first dove into the world of sales automation, I was astounded by how many repetitive tasks were just sucking the life out of productivity. McKesson Corporation tackles this by carefully analyzing each step in their workflows. They pinpoint those pesky bottlenecks—those moments that slow everything down—and make
1. Understanding Customer Needs Gathering Customer Data In my experience, one of the first steps towards improving customer retention is truly understanding what your customers need. McKesson Corporation excels in this area by utilizing their CRM system to gather a wealth of customer data. This includes everything from purchasing behaviors to service preferences. Having that