Mission-Centered Focus The Nature of Military Missions As a military pilot, one of the first things I noticed is how our missions differ from civilian flying. Each mission isn’t just about getting from point A to B; it’s about accomplishing specific objectives under high-stakes conditions. This mission-centered focus shapes the way we approach CRM (Crew […]
Understanding CRM and SRM What is CRM? Alright, so let’s kick things off with CRM, which stands for Customer Relationship Management. From my personal experience, this system helps businesses build better relationships with their customers. Think of it as a tool that gathers and organizes all the data related to customer interactions. It’s like having
Understanding the Essence of a Connection What Constitutes a Connection? When we talk about connections in CRM (Customer Relationship Management), we’re essentially discussing the initial touchpoints between a business and its customers. For me, a connection is often sparked by a single interaction. It could be as simple as a sign-up form filled out on