Understanding Your Target Audience Identify User Needs When I first embarked on designing CRM software, I realized that the key to success lies in understanding the people who are going to use it. This means delving deep into their needs, preferences, and challenges. Through interviews and surveys, I gathered a quirky but revealing data set […]
1. Understanding CRM Software Pricing Models Subscription-Based Pricing One of the most common ways CRM software is priced is through a subscription model. It’s pretty straightforward; you pay a monthly or yearly fee to use the software. From my own experience, this can be great for businesses that prefer predictable expenses. However, it’s important to
Understanding the Basics of CRM Software What is CRM Software? When I first dove into the world of marketing, I kept hearing about CRM software. I mean, what even is it? Well, CRM stands for Customer Relationship Management, and it’s this nifty system that helps businesses manage their interactions with current and potential customers. As