Understanding CRM Systems What is a CRM System? So, let’s dive into what a CRM system actually is. Customer Relationship Management, or CRM for short, is all about how banks—and really, any business—manage their interactions with customers. Think of it as a digital assistant that helps track every single touchpoint with a customer. From the […]
1. Understanding Your Business Needs Identify Key Objectives Starting off, I’ve found that figuring out what your business truly needs is essential. It’s like putting together a puzzle—knowing which pieces are vital makes the whole picture clearer. Get your team together, brainstorm, and write down what you want to achieve with the CRM. You want
1. Types of CRM Systems Cloud-Based CRMs So, first things first, let’s talk about cloud-based CRM systems. I’ve found that these are super popular because they allow you to access your data from anywhere. Whether you’re at the office, at home, or even sipping coffee at your favorite café, you can keep track of your
Understanding the Needs of the Bank Identifying Specific Goals When talking about implementing a CRM system in a bank, the very first step is to understand what the bank actually needs. Every institution is unique, so what one bank might require could look totally different from another. From my experience, engaging key stakeholders early on