Increased Customer Engagement Connecting Directly with Customers One of the biggest shifts I noticed in CRM was the ability to connect with customers directly. When social media gained steam, businesses started realizing they could actually converse with their customers in real-time. Gone were the days of just sending out emails or newsletters; it became all […]
Understanding CRM: The Basics Defining CRM So, let’s kick things off by talking about what CRM, or Customer Relationship Management, really means. At its core, CRM is about managing a company’s interactions with current and potential customers. If you’ve ever juggled emails, calls, and meetings, you know how chaotic it can get. That’s where CRM
Understanding CRM Basics What is CRM? When talking about CRM, or Crew Resource Management, it’s essential to know exactly what we mean. This isn’t just some fancy jargon. It’s all about how we use our team by optimizing communication, decision-making, and teamwork. In flying, this means everyone – from pilots to cabin crew – has