How Does Cem | How To CRM

How Does CEM Relate To CRM? Lap- Cr- 002

January 20, 2026

Understanding Customer Experience Management (CEM) Defining Customer Experience Management So, let’s kick things off with what Customer Experience Management, or CEM, really is all about. From my experience, CEM revolves around the way businesses engage with their customers throughout their entire journey. It’s not just about making a sale; it’s about creating feelings and interactions […]

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How Does Cem Relate To Crm?

January 12, 2026

Understanding CEM and CRM What is Customer Experience Management (CEM)? So, when I talk about Customer Experience Management, or CEM for short, I’m diving into how businesses interact with their customers throughout their journey. It’s like creating a cozy living room where every corner makes the customer feel valued. Picture this: every interaction a customer