Understanding Social CRM What Defines Social CRM? So, you may be wondering, what exactly is Social CRM? Well, in my journey through the marketing world, I’ve found that Social CRM stands for Social Customer Relationship Management. It’s a strategy that combines traditional CRM practices with social media. This approach is all about leveraging social platforms […]
Understanding the Need for Change Recognizing Limitations of Copper When I first started using Copper, I was drawn in by its seamless integration with Gmail and the way it promised to revolutionize my workflow. But as I began to scale my operations, I quickly noticed some limitations. Copper just couldn’t keep up with the complexity
Understanding Social CRM Defining the Concept Let’s kick things off by getting on the same page about what Social CRM really is. It’s not just your standard run-of-the-mill CRM. Think of it as a way to take traditional customer relationship management and give it a social twist. Social CRM integrates social media channels into the