Understanding Your Lead Sources Identify Your Channels One of the first steps I take in sorting leads is to identify where they’re coming from. Are they coming from social media, email campaigns, or perhaps through your website? This is crucial because knowing your lead sources allows me to prioritize them effectively. I often look at […]
Understanding Lead Scoring What is Lead Scoring? Diving into the world of lead scoring, let’s break down what it’s all about. Essentially, lead scoring is like a popularity contest, but for your potential customers! You assign numerical values to each lead based on characteristics, behaviors, and how they engage with your business. This clearly helps
1. Clean Up Your Existing Data Assess Your Current Database First things first, you’ve gotta look at what you currently have stored in your CRM. It’s easy for duplicates to sneak in, especially if your lead capture processes aren’t airtight. I recommend diving into your database and running a thorough audit. It’s like a spring