Product Strategy Understanding Your Offerings When I dive into the Four P’s of marketing, the first area I always consider is product strategy. An effective CRM application needs to align closely with what we’re offering. It’s essential to have a clear understanding of the products or services in question and how they meet customer needs. […]

When it comes to understanding how the Four P’s—Product, Price, Place, and Promotion—play a role in Customer Relationship Management (CRM), I find it super fascinating. My experience tells me that these elements not only support traditional marketing but also provide valuable insights into a company’s CRM application. Let’s dive into each of these aspects and