Articles

Chegg What Aspects Of Hilton’s CRM Should Be Strengthened, If Any, And How?

1. Enhanced Customer Data Analytics Understanding Customer Preferences From my experience in marketing, understanding customer preferences is key to building loyalty. Hilton has a treasure trove of customer data at its disposal, but how it analyzes that information can make all the difference. For instance, by diving deep into booking patterns and preferences, Hilton can […]