Data Structure and Content Understanding CRM Data Structure When we dive into the world of customer relationship management (CRM) data, it’s like peering into a treasure chest of insights about our customers. The CRM captures everything from personal details to engagement history. It’s all about understanding who our customers are and what makes them tick. […]
Customer Interaction Data Understanding Customer Engagement One of the primary differences between CRM and POS data is how each system tracks customer interactions. In my experience using CRM systems, they focus more on interpersonal interactions, like emails, support calls, and social media engagements. These touchpoints help you understand how customers feel, their preferences, and how
Understanding the Purpose of Each System The CRM System: A Customer-Centric Approach When I first got my hands on the CRM used by Hard Rock, I realized that its core goal was all about customer relationships. Unlike a conventional sales system, the CRM focuses on gathering insights and managing interactions with customers over time. It’s