Understanding the Need for Segmentation Why Segment Your CRM? So, picture this: your business is like a finely tuned engine, and your CRM is the oil that keeps everything running smoothly. But what happens when you add a subsidiary? Suddenly, you’ve got different needs, targets, and maybe even some unique quirks in your customer base. […]
Understanding Your Customer Base Identify Customer Demographics When I first started digging into CRM segmentation, I realized the importance of knowing who my customers really are. This goes beyond just names and emails. Think about age, gender, income level, and geographical location. The clearer the picture, the better chance you have of targeting them effectively.
Understand Your Audience Identify Different Customer Types When I first started using a shared CRM with multiple companies, one of the biggest learnings was the importance of understanding the diverse customer types that each entity serves. Some companies cater to corporate clients, while others may focus on individual consumers. It’s crucial to take a step