Understanding the Basics of CRM What is a CRM? So, let’s start with the basics. A CRM, or Customer Relationship Management system, is a tool that helps businesses manage interactions with customers. I remember when I first stumbled upon CRM software—it felt like discovering a hidden gem. It’s essentially a central hub where you can […]
Choosing the Right CRM for Your Nonprofit Understanding Your Needs One of the first lessons I learned when stepping into the nonprofit world was that not all CRMs are created equal. Each organization has unique needs. So, it’s crucial to sit down with your team and nail down what functionalities you absolutely need. Are you
Identifying Your Target Audience Understanding Customer Demographics When I first started using a CRM for marketing, one of the biggest game-changers was diving deep into my customer demographics. It’s essential to know who you’re trying to reach. I spent time analyzing data based on age, location, income levels, and interests. This gave me insights that