Understanding Geofencing and Its Benefits What is Geofencing? Geofencing is this super cool marketing tool that allows you to set up virtual boundaries around a specific location. When people step inside this zone, they can trigger predefined actions, like receiving a special offer on their smartphone. It’s like a magic trick, but for marketers! Through […]
1. Understanding Customer Needs Gathering Customer Data In my experience, one of the first steps towards improving customer retention is truly understanding what your customers need. McKesson Corporation excels in this area by utilizing their CRM system to gather a wealth of customer data. This includes everything from purchasing behaviors to service preferences. Having that
Understanding Your CRM System What is a CRM? When I first dipped my toes into the world of outside sales, I was introduced to the concept of a CRM (Customer Relationship Management) system. Essentially, a CRM is a tool designed to help sales professionals manage their customer interactions and relationships. It’s like having a personal
Understanding the Basics of CRM Software What is CRM Software? When I first dove into the world of marketing, I kept hearing about CRM software. I mean, what even is it? Well, CRM stands for Customer Relationship Management, and it’s this nifty system that helps businesses manage their interactions with current and potential customers. As
Getting Started with CRM REST Builder Understanding CRM REST Builder So, let me start off by saying, if you’re venturing into the wonderful world of CRM (Customer Relationship Management) systems, the CRM REST Builder is going to be one of your best friends. At its core, it allows you to interact with your CRM data
Understanding the Basics of CRM What Is CRM? Alright now, let’s kick things off with the basics. A CRM, or Customer Relationship Management system, is essentially a tool that helps businesses manage their interactions with customers or potential customers. Think of it as a fancy digital rolodex that doesn’t just store contact info but also
Personalized Shopping Experience Understanding Customer Preferences One of the coolest things I’ve noticed about Amazon is how they tailor the shopping experience to each customer. They collect tons of data on what you browse, what you buy, and even what you look at but don’t buy. It’s like Amazon knows me better than I know