Understanding the Benefits of Social CRM What is Social CRM? Let me start by saying that Social CRM isn’t just a fancy term. It’s all about blending traditional customer relationship management with social media interactions. Think of it as a bridge between your kitchen and your customers, helping you understand them better. In a small […]
Understanding Your Customers Better Leveraging Social Data From my journey navigating the marketing world, I’ve learned that traditional CRM systems are great for collecting data, but social CRM takes it a step further. It allows us to tap into the rich vein of social media data. By sifting through likes, shares, comments, and posts, we
Enhancing Customer Engagement Understanding Customer Needs From my personal experience, the first step in using social CRM effectively is truly getting to know our customers. It’s not just about sales data or trends; it’s about human connections. By engaging with customers on social platforms, we can pick up on subtle cues about their preferences, interests,