Articles

How Does Adidas Shoes Use Their Social Crm

Building an Engaging Online Community Creating Open Channels of Communication One major thing I’ve noticed about Adidas is how they really put effort into creating open channels for their audience. Whether it’s through their social media platforms or blog, they make it easy for fans to engage and share their opinions. I’ve seen brands struggle […]

Articles

How Does Four Seasons Hotel Use Their Crm System For Customers

Personalization of Customer Experience Understanding Guest Preferences One of the coolest things I’ve noticed about Four Seasons is how deeply they dive into knowing their guests personally. From the moment you book, they begin compiling data about your preferences. This isn’t just about what you like to eat or your favorite room type; they track

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